From Social Media Examiner..
These days, it seems like just about everyone is giving away something on Facebook.
iPad or $100 gift certificate, anyone?
Keep reading to learn nine tips for making Facebook contests more successful.
Do Contests Really Work?
Some business owners recognize that contests can increase the number of people who Like their business, and even more importantly, they realize that contests can provide valuable customer information. Then there are the business owners who complain that Facebook contests “just don’t work.”
So do contests work or not?
Pocono Mountains offer an interactive contest where fans are asked to create a “life’s greater” equation then enter for a chance to be featured on a billboard in Philly and/or NYC.
The businesses that are disappointed in the contests they’ve run have probably made a couple of fundamental mistakes. They either have their eyes on the wrong prize—they’re focused on Likes and ignore the customer feedback the contest brings—or they didn’t do their homework.
A Facebook contest may be free (aside from the cost of the prize and the third-party app needed to run the contest), but you still have to invest time to make your promotions work for you.
Here are 9 best practices that will make your Facebook contest a success.